Featured Articles

Perry Makes Wesbite Investment to Aid Sales

Last updated: Saturday, July 3, 2021 - Save & Share

A. Perry, the West Midlands based supplier and manufacturer, has invested in excess of £30,000 to launch a new B2B umbrella website which brings its three brands; Perry Equestrian, Primus and Perry Hardware under one roof.
The investment in its online presence and improved digital performance has been 12 months in planning and development; and having now launched, it will automatically be linked to the new ‘pick and pack’ robot automation system installed in the warehouse.
The new website allows customers to shop for all brands under their own category menu and personalised account without the need for three websites and three log ins.
Guy Perry, managing director at A. Perry explained: “As a business we have evolved so much over the past five years since we first branched out from our core Perry Hardware brand, with the launch of our Perry Equestrian brand and garden décor division, Primus. At the time it was right that the three distinct brands in our portfolio had their own dedicated website. Now, however, we have so many customers who purchase from all three of our brands that having a ‘one stop shop’ option for them was a natural progression for us; and the feedback we have received so far certainly reinforces our strategic thinking. We have spent a huge amount of time analysing our customer’s needs and pain points to ensure that the new website resolves each and every one of them to ultimately make the website a self-serving platform.
“Having the option to just purchase from one brand, two brands or all three brands at the click of a mouse makes our customer journey not just easier and quicker; but with improved functionality and the introduction of new tools that are unique to us, we are offering an unrivalled search and ordering system that will be music to the ears of our customers, both loyal and new.”
With search learning built into the backend system, customers can use a barcode search function that will automatically populate the variant details of the chosen product which you simply scan and add. Rapid category ordering allows for all product variants to be ordered directly from the category which negates the need for additional browsing, and lastly an easy to use CSV order import function gives the customer complete visibility.
“Now showing complete transparency, each customer log in is like having a personal dashboard, literally your own shopping page complete with your favourites which you can access in real time. Customers can of course place orders and view stock levels; but to go a step further, they can also see future delivery dates, view all orders placed whether they were placed online or offline,” he said.
The new website also has a marketing portal where a suite of assets will be available to download, including all images to be used on their own marketing material.

Posted in Accessories, NewsTop Of PageHome Page