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Last updated: Thursday, September 27, 2018 - Save & Share

A producer of innovative timber panel products has won the best marketing campaign at the Timber Trades Journal (TTJ) Awards.

MEDITE SMARTPLY‘s ‘Work Smarter, Not Harder’ campaign focused on raising awareness of SMARTPLY’s range of speciality OSB products in their specific markets: SMARTPLY SITEPROTECT for site-hoarding contractors; SMARTPLY DRYBACKER for drylining contractors installing a pattress; and SMARTPLY FR, a flame retardant OSB panel for roofing contractors.

The TTJ Awards, now in their 22nd year, showcase the timber sector as a modern, forward looking industry. Winners were announced at a prestigious ceremony at the InterContinental Park Lane, London on 21 September.

SMARTPLY marketers agreed on the strategy after market research to produce audience-specific content in a digital-led multichannel campaign which aimed to inform and excite.

They decided on a comic book strip style to communicate complex topics in an engaging, accessible format via print, video and whiteboard animation. This method enabled the company to interact with its professional target audience without telling them how to do their job.

Stuart Devoil, head of marketing and brand at MEDITE SMARTPLY, said: “We are delighted to have won this award; thank you to TTJ for the honour! This award is a credit to the whole team who have worked tirelessly over the past year on this campaign.

“We are continuing to run the Work Smarter Not Harder campaign as well as entering the discussions on wellness and air quality, and how our products can help architects and contractors to achieve the highest standards of living.”

MEDITE SMARTPLY is part of Coillte, an innovative, FSC-certified Irish forestry and forest products manufacturer, based in Clonmel, County Tipperary, and Waterford, Ireland.

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